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| Sabtu, 18 April 2009 |
| Make Money Online Tutorial - Step 1 |
I am going to take you through a complete start to finish tutorial on how I make money online. As my regular readers know I took a month long hiatus recently and aside from doing a lot of much needed maintenance on my blog network I spent a fair amount of time surfing the MMO/Blogging niches including most of my friends and readers. One thing struck me time and again - most bloggers can whip up a fancy looking site and in most cases fill their blogs with good, original and even interesting posts
A lot of you have even come to grips with the basics of SEO and have produced Google friendly pages. The only thing that was almost universally missing from the hundreds of sites I visited was the Money Maker - meaning that most of you haven't focused on how you intend to earn money with your efforts. The exception are those who have built Adsense sites.
This tutorial will not focus on Adsense. I have covered this enough for everybody to know the basics by now. I want to look at affiliate marketing and more specifically at lead generation.
Because of the impulse to produce Social friendly blogs I think a good many of you get sidetracked and lose focus. I see countless blogs that have built up PR and alexa ranking and even some search traffic for their MMO blogs but fail miserably at converting visitors into buyers. This is because just about all of you built a social site first and then slapped up a bunch of 125's as an afterthought. How many times have you seen the same "Bidvertiser" ad?, "Text Link Ads" Ad? or "SEO Book" ad? Never mind the countless "Hosting" ads. The point is that your social traffic isn't buying (hell they have the same ads on their own site) and the search traffic that you get is not targeted to your ads and they too, have seen the same stuff on every site they visit.
To make money you really have to reverse the current thinking process. You don't build a site and then figure out what to sell. You figure out what to sell first and then build the site to achieve those sales and only those sales. You must concentrate on the product and resist the urge to slap up more than one type of monetization. If you are selling an affiliate product or generating leads for others then that is what the blog is for. Period.
How do you find a product that isn't saturated? This can be tough to do but I tend to only sell "new" products or programs or stuff that has nobody else selling it (more on this shortly). You find them by subscribing to all the IM gurus who flog crap weekly - once in a while they actually come up with something decent - not often though. This is the obvious answer but not the best. Quit looking for IM products to sell to other IMer's. Join all the hobby forums. Keep abreast of new products, books, calendars, how to's etc in all the other niches online that gather traffic from the mom and pop civilian crowd. Pay special attention to what the teenage crowd is currently raving about. Use the social networks for what they were meant to do - disseminate information. You are looking for anything new that will tweak the public's interest.
Once you find something interesting the next step is to find a method to monetize it. Most of you will see if the product uses affiliates. If it doesn't you pass and move on... that is a mistake. I look for things that don't have affiliates. I don't want anybody else selling what I'm selling. I prefer to make money selling leads rather than affiliate sales - there is less competition and you can set your price if you are good at it.
An example.
I found a company that sells batteries for 2 wheeled golf carts. This is like a pull cart but has a small electric motor attached so that the golfer can control the cart with a remote hand held controller. I first noticed these being used by a lot of the elderly golfers at a golf club I belong too. The batteries only last a few years and then need replacing. I asked a couple of gents where they got the replacements. Turns out a couple of local firms carried them but didn't produce them. I found a manufacturer and several dealers in several major centers and guess what - none of them knew the slightest thing about SEO although they all had websites. I quickly created several perfectly optimized blogs targeting each of the major local niches and not surprisingly ranked on top of the serp's in short order. This brought in a steady if not large stream of traffic.
Now, I had nothing to sell. Just information about the carts and batteries. So how do you make money doing this. Yes you could slap up Adsense but there wasn't much for advertisers. What I did was simple. I picked a dealer in each city and linked to the dealers site. I left the link up for a week. I tracked the traffic that I sent to the dealer - about 20-30 people a day. (You can use feedburner to give you exit stats if you are using a free Blogger blog - no cost, no hassle)
After I removed the link I sent an email to the dealer and basically told them who I was and what I did. I mentioned that I had sent them a couple of hundred visitors and politely asked if they would like me to continue to do so. They all thanked me and said yes. I asked if the increase in sales could justify a weekly fee for the traffic - I suggested $25 per week to the first dealer. They agreed. I suggested $35 to the second and eventually raised it to $50 a week with the final dealer. (They are all paying $50 per week now during peak season (summer) and $15 per week off season. Yes I had to explain PayPal to all of them but they caught on quickly. One dealer did try to lower the fee stating that his sales weren't high enough from my traffic. I responded that I would send the traffic to his competition and see how they converted. He said he thought he might just keep paying me the $50 a week. I said fine...
That is lead generation in a nutshell. No competition and if you find a product or service with a high end ticket price you can ask for a high end fee. One thing I have learned is that very few of us can generate traffic but everyone is trying to sell something. Give them the traffic to sell too and they will kiss your ass... and pay you. If they don't the competition usually does.
I am going to keep these posts short because I want those of you who are interested to work along with me as I go. I have picked a product to promote and will walk you through the whole process in the upcoming posts. I have picked Brad and Matt Callen's soon to be released Blinkweb software that is designed for total non-techies to use in order to build websites and blogs without needing any coding experience at all. Or at least that's what they claim. They have released a short intro video about Blinkweb but that's about it. I have no idea if it's a piece of crap or not but I am hoping that it isn't. Brad Callen has created two excellent programs in the past - SEO Elite and Keyword Elite. Matt Callen's HyperVRE was/is a piece of shit though so it's a toss up as to what we will get. In the event that it turns out to be a winner I want in early and have already set up the blog. You can see it here. Blinkweb.
I have not done anything to get it ranked yet - just a link from this blog in order to get the new site indexed. Google indexed it yesterday about an hour after I added the link on this site. That is why you should all have a flagship blog at your disposal. I will be getting links shortly in order to climb the serp's but thought I would wait for the rest of you and show you that process as well.
When I say "wait for the rest of you" I mean to say - get off your butts and find a product or business that sells something and go to Blogger and set up the site just like I have done. (yes you can spend money and use self hosting but remember I like to set up dozens of these types of sites knowing that most will fail - that's why Blogger is ideal - no cost)
Note: Our friend Frank at OpTempo has built a nice plain SEO friendly theme for wordpress that is similar to this Blogger Minima theme. (Actually it's way uglier) You can learn more here Boring Memo Wordpress Theme or Download the Boring Memo Wordpress Theme or view the Demo of Boring Memo Wordpress Theme
Don't worry if the product or business has an affiliate program. Just find something that can be sold either by you or a business that needs traffic. We aren't trying to make money at this stage. We are trying to find a traffic source so keep that in mind. Find something that you believe will entice a decent amount of traffic. Once we get traffic we will worry about how to convert it - there is almost aways some kind of buyer.
A couple of don'ts
- don't email me asking what I think of your product idea. Just pick one - if it fails big deal. Find another one. I have shown some traffic stats in the past for my affiliate sites - lots of them were duds and a few were winners. This is a numbers game. Just learn how to set up these types of sites properly and then start mass producing them for everything you can think of. There is no cost other than time if you use a free host. Affiliate marketing is a numbers game. Period.
- don't pick a highly competitive niche. It will take forever to get the traffic.
- don't pick a topic that is taboo. No sex, drugs or rock n roll... G frowns on those.
Do pay attention to local niches especially for leads. Who in your town is selling something and would pay you for the traffic?
Ok - if you have been paying attention to my SEO methods then you should be able to see what I'm targeting on the Blinkweb blog and then set up your blog and first post in the same manner.
If you don't have an authority blog to use in order to get indexed send me your URL and Keyword and I'll find a link for you.
Next post we will look at getting the backlinks necessary for top serp ranking.Label: make money
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posted by free games @ 00.37  |
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| Anak Langit |
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| Ayat-ayat Allah |
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